体育博彩

E-mail

[email protected]

研究领域

数字化市场营销，新创企业数字创新，数字平台可持续发展

教育背景

2009.09–2013.06：宁波诺丁汉大学，学士

2013.09–2015.01：英国杜伦大学，硕士

2019.09–2024.03：诺丁汉大学，博士

工作经历

2015-2016：宁波顺丰速运有限公司

2017-2019：宁波诺丁汉大学

研究成果

[1] Chenchen Weng, Martin J. Liu, Dandan Ye, Jimmy Huang, and Paul C.Y. Liu. (2024). Platform success in the international marketplace: reconfiguring digital resources for marketing agility. International Marketing Review (SSCI)

[2] Chenchen Weng, Martin J. Liu, Jun Luo, and Natalia Yannopoulou. B2B social media use as a double sword on trust: A social presence theory perspective. Industrial Management & Data Systems (SSCI)